At the end of February Heavy Rain arrives on the Playstation 3 worldwide. The brainchild of David Cage is best described as an "interactive drama". The game is clearly a labour of love for Cage and the development team at Quantic Dream, however in the Call of Duty market why developers continue to back these projects is bizarre, isn't a business supposed to make money?
Don't get me wrong I love games, I study them but I see them from a business standpoint and investing heavily in niche games is risky business.
Heavy Rain will obviously sell a few copies because it fills a niche began by its predecessor Indigo Prophecy, however its a new IP which is always a cause for concern to any publisher. Establishing a IP takes time, take a look at Naughty Dogs's Uncharted series. The first one arrived in 2006 and obtained minor sales success, though mainly due to poor sales of the Playstation 3. Last year Among Thieves, the second game in the Uncharted series arrived and failed to complete with sales of a certain game named Call of Duty: Modern Warfare 2. If Uncharted 2, a sequel many called "Game of the year" with a Metacritic rating of 96 cant sell what chance does Heavy Rain have in today's "lets shoot stuff, over and over again" market?
Video games cost millions to develop and being burnt by poor sales make publishers turn to "playing it safe". Look at EA, they have recently publicly talked about investing in titles that are guaranteed to sell.
Back in the days of Dreamcast Shenmue had the same problem that games like Heavy Rain face. regardless if the critics say Heavy Rain is the second coming of Jesus Christ if the game fails to sell it fails to sell. I find it surprising that its publisher Sony Computer Entertainment would invest in a game like this. I could understand if it was Nintendo with their money to burn, but with poor PSP sales worldwide compared to DS and Playstation 3 only just starting to make money the gaming division of the Japanese giant needs those heavy hitters at retail.